Longtime friend of Marlin, Robert Hodgson (and second only to our very own Don Leveque with the rod and reel) is opening a fly fishing store down around Bentonville, Arkansas. Robert, a serial entrepreneur, has the strategy side of business birthing down pat, but needed an identity that wasn’t your run-of-the-mill bait shop solution.
We presented a dozen or so otpions, three of which, including the final logo (it’s the big one), were selected for publication in the upcoming LogoLounge 7 book. It goes without saying that great clients let great ideas come to life. Thanks Robert—we’re hooked.
^BC
